Increasing Business with Social Media – A Guide for Dental Practitioners


Why Personal Branding Matters in Dentistry
It's not just for influencers
From the very beginning, our speaker Shaz Memon made one thing clear: your brand is your reputation. In a competitive landscape, having strong clinical skills is the baseline—what really sets you apart is how you communicate your why. Whether you're posting on Instagram, engaging on LinkedIn, or simply updating your website, your brand should reflect who you are and what you stand for.
What We Learned: Key Takeaways from the Webinar
1. Know Your Brand, Own Your Brand
A strong personal brand starts with clarity. What are your values? What kind of dentist do you want to be known as? We explored how aligning your core beliefs with your professional image helps create consistency and builds patient trust.
2. Find Your Voice on Social Media
You don’t have to be flashy or viral to be effective. Patients respond to authenticity. Shaz Memon encouraged us to share real moments—case insights, challenges, and personal wins—to create meaningful connections.
3. Tell Stories That Stick
The most memorable brands are the ones that tell a compelling story. Through real-world examples and a simple storytelling framework, we learned how to communicate our purpose in a way that resonates with both patients and peers.
What's next?
1. Turn Insights into Action—Download Your Branding Toolkit
This webinar wasn’t just about getting more likes—it was about building something meaningful. Your brand isn’t a logo—it’s the story people remember about you. With clarity, consistency, and confidence, you can create a brand that reflects who you are and attracts the patients you want.
If you missed the live session or want to dive deeper, the recording will be available soon. And don’t forget to scroll down and grab your free resources to start building your unforgettable brand today.
2. Show What You Stand For—Explore Clinical Success Stories
Your brand is built on trust and results. See how other clinicians present real cases using Geistlich biomaterials—great for inspiration and content ideas.
Find Geistlich BioBriefs here.
Your free resources: